A new wallet reference.
The official BULLEN profile has been seen displaying a verification badge in Coinbase Wallet, alongside the House description and token data. Another place to identify the official asset in the wallet.
The collection is live. The record is out.
A week of taking the House beyond the screen.
28 designs.
Four chapters.
One House.
The first BULLENCIAGA Goods collection is here. The symbols, words and worlds that have lived on screen now have somewhere else to go: a heavyweight hoodie, a favourite tee, a cap by the door, a framed piece on the wall.
The collection moves between quiet signatures and larger statements. Printed hoodies and crewnecks use 500 gsm cotton French terry; the embroidered hoodies bring a different finish in substantial fleece. Alongside them are heavy cotton tees, cord caps, framed artwork and pieces for the home.
There is room for the small chest mark and the full back print. For the familiar emblem and a scene from the lore. Each piece has its own product views and material details, so you can take a closer look before choosing.
The wordmark, the emblem and the BB. Familiar marks, with space to breathe.
Find your signatureA little louder. House phrases and graphic pieces with something to say.
Make a statementThe characters and imagined places of BULLENCIAGA, carried into everyday life.
Wear a storyFramed artwork and useful objects. A place for the House in your own space.
Bring it homeUnable to start the film. Try again, or open it directly.
From your collection
to your wardrobe.
Own an NFT from The Herd, House Objects or BULLENSAGA Founding Records? You can now turn its artwork into a personal piece through the Goods page.
Choose a 280 gsm heavyweight tee for $49.99, with your artwork on the front, or a 500 gsm French terry hoodie for $99.99, with the artwork on the back and a small BULLENCIAGA wordmark on the chest. Prices are in USD, before shipping and tax.
Connect the wallet holding your NFT, verify ownership, then choose an artwork, garment, available colour and size. Review the prepared preview before continuing to checkout; the hoodie has both front and back views. The original artwork is retained, so finer detail will reflect the resolution of the source.
NFT ownership unlocks these custom pieces. You do not need a $BULLEN token balance to make one.
Up to 20%for $BULLEN holders.
The separate token-holder benefit gives 1% off for every complete 250,000 $BULLEN held, up to 20%. Connect your wallet in the benefits section of Goods and approve the ownership message. That message verifies your wallet; it is not a payment.
Once verified, request your one-use code and keep it selected for checkout, or copy it to use there. The benefit applies to full-price products, excluding shipping, for up to ten discounted orders per wallet across collections.
The discount comes from your $BULLEN balance. Holding an NFT alone does not grant the token-holder discount.
At least half of the collection’s net proceeds—the amount left after production and selling costs—will be directed back into the project.
That allocation will support development and expansion, alongside buybacks and burns. The balance between those uses will follow the project’s needs, with more than 50% allocated where needed. The Goods are another way to help fund the work that makes the House worth returning to.
WATCH THE FULL VIDEO
The teasers have become the full release. ONE MORE RECORD is out, with the complete music video on YouTube and the single on Spotify and Apple Music.
A late evening at the estate, a jazz-funk groove, soulful vocals and the promise of just one more dance. The song gives the characters a different kind of presence: Bull, Lily and Sakura have a performance to share, as well as a world to inhabit.
The full video lets that evening unfold. It is a chance to spend a few minutes inside the House, with the music carrying the story from one moment to the next. Put it on, turn it up, and stay for another record.
World brings the release, film and listening links together. It is the new front door to the music and films of BULLENCIAGA.
Enter the WorldThe official BULLEN profile has been seen displaying a verification badge in Coinbase Wallet, alongside the House description and token data. Another place to identify the official asset in the wallet.
Goods, World, ON DISPLAY. and Flywheel now sit together in the main navigation. Explore gathers the wider House, including BULLENSAGA, while On This Page takes you to the sections of the page you are reading.
More places to go, with a little less searching between them.
A piece to wear.
A record to keep playing.
Every earlier edition is kept with its original release text. Choose a record to revisit what changed.